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©2004
The Regents of the University of California
 

 
OFF TO A FAST START
New AD is ready to make tough calls

UCLA Athletic Director Dan Guerrero

BY WENDY SODERBURG
UCLA Today Staff

It’s been only six months, and already Athletic Director Dan Guerrero has had to step up to the plate.

When he took the reins of the UCLA Athletic Department on July 1, replacing the retiring Pete Dalis, Guerrero was well aware of the pressure to excel at a university like UCLA, which leads the nation with 87 national championships and 108 conference titles.

So he watched closely as UCLA’s football team finished the 2002 season with another stinging loss to USC — its fourth in a row — and a lopsided defeat by Washington State. He knew he’d have to make a change, and he responded by firing seven-year Head Football Coach Bob Toledo.

Guerrero’s hiring of former Bruin wide receiver Karl Dorrell, who previously served as wide receivers coach for the Denver Broncos, was applauded as a bold move. “I believe that Karl is the man who can build UCLA football to the elite level,” Guerrero said. “The fact that he enjoyed an outstanding career as a Bruin player gives him an appreciation for what a special place UCLA is.”

An alumnus himself, Guerrero understands that feeling. Born in Tucson, Ariz., he was 4 when his family moved to the blue-collar town of Wilmington, Calif. He became an All-City baseball player at Banning High School and played second base for UCLA for four years, from 1969-1973. His Pac-8 batting average was a sizzling .343, and he was inducted into the UCLA Baseball Hall of Fame in 1996.

A torn hamstring at the end of his senior year prevented Guerrero from being drafted into the major leagues, so he embarked on an unusually diverse career path. He played baseball in the Italian major leagues; worked for John S. Gibson Jr., councilman for the 15th District where Guerrero grew up; started a successful development corporation that solicited grants from the state and federal governments to provide services to residents of the Los Angeles Harbor area; and earned a master’s degree in public administration at Cal State University, Dominguez Hills (CSUDH).

Guerrero taught classes in CSUDH’s School of Management and also served as associate athletic director until 1992, when he became UC Irvine’s athletic director. He guided the athletic department through difficult financial times, convincing UC Irvine’s students to pass a referendum that provided scholarship funding for all sports and rallying record-setting financial support from the campus administration and external community.

Here at UCLA, Guerrero said he wants to continue the push that Dalis made toward improving facilities, including completing the Acosta Athletic Training Center, upgrading Drake and Easton stadiums and improving Pauley Pavilion’s spectator amenities.

“UCLA is where I belong,” Guerrero said firmly. “I can remember when I wore those four letters across my chest, there was a bond that I had with Jackie Robinson and Rafer Johnson and all those people who were great Bruins. They were my great Bruins, and I feel once again that I am a part of that.”

 

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